The EU on Tuesday slapped luxury fashion brands Gucci, Chloe and Loewe with fines amounting to more than 157 million euros ($182 million) for violating competition rules.
The fines come after the European Commission launched surprise raids on the companies in April 2023 and a formal antitrust probe in July 2024.
The commission said it has now imposed the fines because the three brands 鈥榬estricted the ability of the independent third-party retailers they work with to set their own online and offline retail prices鈥�.
The EU鈥檚 powerful antitrust watchdog said such anticompetitive behaviour increases prices and reduces choice for consumers.
