Eastern Bank on Saturday launched ‘SkyFlex Visa Prepaid Card,’ an app-based social currency prepaid card designed specifically for youths.
The new card was launched in strategic partnership with The Yours Truly Limited and Visa, said a press release.
Among others, EBL managing director Ali Reza Iftekhar, additional managing director Ahmed Shaheen, deputy managing director M Khorshed Anowar, Visa country manager for Bangladesh, Nepal and Bhutan Sabbir Ahmed, The Yours Truly chairman M Jahangir Alam, managing director Mahzabin Ferdous and CEO Breity Sabrin were present at the launch event held at Le Méridien Dhaka.
The SkyFlex Prepaid Card, linked with Flex app, offers dual currency functionality, contactless payment, e-commerce compatibility and a unique rewards system called FlexScore, which allows cardholders to earn cashback across selected merchants. Verified users can sign up directly through the dedicated app — no branch visit required.
‘With the launch of this social currency-based card, in partnership with EBL and Visa, we aim to strengthen the creator economy by giving aspiring and established creators the financial tools they need to grow and monetise their talents efficiently,’ said M Jahangir Alam.
Sabbir Ahmed said, ‘We believe SkyFlex will not only enhance financial inclusion but also redefine how young people in Bangladesh interact with digital financial services, making their everyday transactions more seamless and rewarding.’
