itel has officially opened its latest itel Home outlet at Jamuna Future Park marking a significant expansion in itel鈥檚 Bangladesh journey, as the brand expands beyond smartphones and feature phones to build a complete Smart Life ecosystem for modern households.
The newly launched itel Home, Shop No. 4C-004A1, Block C, Level 4 of the mall, offers a one-stop destination for smart living, bringing together technology, design, and convenience under one roof.
Alongside its popular range of smartphones, visitors can now explore an expanded lineup of smart accessories, home, and kitchen appliances, including air fryers, blenders, kettles, trimmers, shavers, solar fans, and smart lights.
The store also features TWS earbuds, smartwatches, power banks, and charging accessories, giving customers more ways to stay connected and make everyday life easier.
itel Home is a dedicated retail experience designed to showcase itel鈥檚 full Smart Life product ecosystem, from mobile innovation to smart home appliances. While itel currently operates 48 brand outlets across Bangladesh, itel Home stands out as a significantly different concept, a lifestyle destination that brings the entire Smart Life ecosystem under one roof.
The concept reflects the brand鈥檚 mission to make smart living attainable for every household. With thoughtfully designed spaces and interactive displays, itel Home allows visitors to explore, test, and experience itel鈥檚 innovations firsthand.
The inauguration ceremony was attended by senior officials from itel and Mohammad Alamgir Alam, director, marketing, sales and operations, Jamuna Group, marking a collaborative moment for the brand鈥檚 next chapter in Bangladesh.
During the launch, Shafiul Alam, head of itel Bangladesh, said, 鈥楩or the past 10 years, itel has been serving the people of Bangladesh successfully through feature phones and smartphones. Now, we are introducing home appliances to bring new innovations for our customers. We are confident that we will continue to deliver quality and reliable products at affordable prices to the people of Bangladesh.鈥�
The smart store at Jamuna Future Park aims to redefine how Bangladeshi consumers engage with smart products. On launch day, customers enjoyed exclusive offers, live demonstrations, and hands-on access to itel鈥檚 newest technology, experiencing first-hand how the brand blends style, functionality, and affordability.
As itel Home continues to expand across Bangladesh, the brand is strengthening its promise to bring smart, accessible innovation to everyone.
By offering products that combine style, practicality, and value, itel is becoming more than just a tech brand, creating a lifestyle that makes everyday living smarter and more connected.
Staying true to its philosophy, 鈥楨njoy Better Life,鈥� itel aims to make modern technology a part of every home in Bangladesh.
