BRAC Bank has partnered with MetLife Bangladesh to introduce digital life and health insurance services through its digital banking app Astha, said a press release.
Through this collaboration, Astha users will be able to purchase digitally enabled affordable insurance policies and submit claims entirely online, making protection solutions more accessible, transparent, and convenient.
The initiative expands financial inclusion by bringing essential risk coverage within easy reach of customers.
According to the release, this service is part of BRAC Bank鈥檚 bancassurance services launched in 2024, allowing customers to access insurance products directly through the bank鈥檚 distribution network.
BRAC Bank managing director and chief executive officer (current charge) Tareq Refat Ullah Khan and MetLife Bangladesh chief executive officer Ala Ahmad formalised the agreement on August 14 at BRAC Bank鈥檚 head office.
Tareq Refat Ullah Khan said, 鈥楾his collaboration underscores our vision of harnessing digital innovation to offer holistic financial solutions. With MetLife, we are integrating protection into our digital ecosystem, making insurance simple and accessible for millions of Astha users. Such industry partnership will boost insurance penetration, promote financial inclusion, and provide financial security.鈥�
Ala Ahmad noted, 鈥榃e are delighted to further expand the scope of our partnership with BRAC Bank. This collaboration between two trusted financial institutions represents a strategic alignment to enhance insurance accessibility across Bangladesh.鈥�
鈥楢longside managing their banking needs, BRAC Bank鈥檚 robust Ashtha App will now make it even easier for customers to access MetLife鈥檚 world-class insurance solutions and services,鈥� he said.
From BRAC Bank, additional managing director and SME banking head Syed Abdul Momen, chief financial officer M Masud Rana, DMD and chief operations officer Sabbir Hossain, DMD and retail banking head Mahiul Islam and DMD and operations head Md Muniruzzaman Molla were present.
From MetLife, AMD and chief distribution officer Jafar Sadeque Chowdhury, DMD and CFO Ala Uddin, DMD and chief information officer Wasi Noman, AMD and chief marketing officer Nowfel Anower and AMD and chief corporate business officer Mohammad Kamruzzaman were present.
