
Asiatic Mindshare Ltd has brought pride to the nation by winning big at Goafest 2025, South Asia’s largest advertising festival.
The agency secured both a Silver and a Gold at the prestigious Abby Awards in the category of ‘Innovative Use of Integrated Media, South Asia (excluding India)’.
The Silver was awarded for the campaign ‘Internet-er Duniya Shobar’ for Grameenphone, while the Gold came for ‘Bondhu Bojhe Amake’, also for Grameenphone.
Often referred to as the ‘Oscars’ of the Indian advertising industry, the Abby Awards are jointly organised by the Advertising Agencies Association of India (AAAI) and The Advertising Club (TAC).
Beyond honouring creative excellence and media effectiveness, Goafest has become the most significant annual gathering of South Asia’s media, marketing and advertising professionals.
This year, Asiatic Mindshare Ltd. stood out as the sole winner from Bangladesh — making the achievement even more noteworthy.