Sales experts, book publishers and a journalist on Monday said that digital technology was not detrimental to the creative book industry, but rather helpful as creative digital marketing could improve the industry.
They also said that publishers should be aware about their books and connect with authors and readers to improve the creative book market as well as the education and culture of the country.
They made the remarks at a workshop titled 鈥楽rijonshil O Karjakar Boi Bikroy Koushal鈥� organised by the Baisamyabirodhi Srijonshil Grantha Prakashak Samity on Jonson Road in Old Dhaka.
The workshop was inaugurated by Protidiner Bangladesh editor Maruf Kamal Khan while sales development specialist SK Nasir Ahamed Razib was present as trainer at the workshop participated by creative publishers.
Maruf Kamal said, 鈥楢lthough the literacy rate and financial capability have increased, the publication industry has not thrived as expected.鈥�
He observed that digital technology was not detrimental to the creative book industry.
鈥業f we look at European countries and the United States, we will see that printed books are still sold in huge volumes there though they are the pioneers of the digital technology,鈥� he said.
Ahamed Razib said that a book publisher should work round the year instead of focusing on a book fair or any other festival.
鈥楳ost of the time, publishers look for government publication opportunities instead of developing relationships with customers and sales agents,鈥� Razib said, adding that most of the publishers had no divisional agents.
Writer and publisher Wahid Tushar, among others, also spoke at the event.
Baisamyabirodhi Srijonshil Grantha Prakashak Samity president Saeed Bari, also the chief executive of publishing house Suchipatra, said that publishers needed more training related to the marketing and publishing sector to improve the industry.
