When a devastating earthquake shook Dhaka on Friday and people rushed to check whether their loved ones were safe, Banglalink stepped forward to support its customers in a moment of fear and uncertainty by enabling free calling to all operators to help families reconnect when reassurance mattered most.
The announcement was shared through Banglalink鈥檚 official Facebook page and reinforced via SMS notifications to ensure subscribers could reach family and friends quickly and smoothly, said a press release.聽
During the complimentary calling window, millions of customers made over 12 million minutes of outgoing calls across all local operators.
The gesture received heartfelt appreciation from customers and stakeholders, many calling it a compassionate act at a time when the nation deeply needed unity and care.
This initiative reflects Banglalink鈥檚 longstanding promise to stand beside communities in moments of need. Earlier, the company provided emergency relief during flash floods in partnership with the Bangladesh Army and distributed oral saline and drinking water during recent heatwaves, demonstrating a consistent commitment to meaningful, people-focused support.
Taimur Rahman, chief corporate and regulatory affairs officer of Banglalink, said, 鈥榃ith families desperately trying to reach one another, enabling hassle-free calling felt like the quickest and most meaningful way to help, and we acted on it immediately. Seeing millions reconnect with their loved ones reminded us why we do what we do. For us, care means being present when our customers need us the most.鈥�
Kazi Mahboob Hassan, chief marketing officer of Banglalink, said, 鈥榃e exist to serve customers, not just operate networks. Every product, every service, and every decision begin with a simple question: What do our customers need right now? Our focus is on creating solutions that help customers feel supported, respected, and genuinely cared for.鈥�