Bangladesh鈥檚 leading digital entertainment platform, Toffee, has set a new milestone by drawing record-breaking viewership figures during its live broadcast of the Asia Cup.
The tournament鈥檚 live streaming on Toffee attracted a total of 38 million views, cementing its position as the premier digital destination for millions of sports enthusiasts nationwide.
The highest engagement was recorded during the much-anticipated India-Bangladesh match, which registered a peak of 3.3 million views 鈥� the largest ever for a single sporting event streamed on the platform.
鈥楾he overwhelming response to our Asia Cup live streaming is a clear reflection of how Toffee is fundamentally reshaping digital entertainment in Bangladesh,鈥� said Golam Kibria, Chief Digital Officer of Banglalink.
Toffee, which allows high-quality streaming across all mobile networks, continues to expand its sports lineup with live coverage of major events including the ICC Women鈥檚 Cricket World Cup and the English Premier League.
鈥楻eaching 38 million views marks a major shift towards mobile-first and network-agnostic content consumption. We are incredibly grateful to our viewers for their remarkable trust and enthusiasm, and we remain committed to enriching their digital experience with world-class live sports from the ICC Women鈥檚 Cricket World Cup and EPL to other top TV sports events now streaming on Toffee.鈥�
听