AsiaNet鈥檚 annual board meeting and forum is taking place in Singapore, bringing together delegates from across the region to discuss the evolving role of press releases in the AI era.
The two-day event, running in September 25鈥�26, carries the theme 鈥� Press Releases, the New AI Superpower.
Delegates arrived on September 24 ahead of a packed agenda featuring board discussions, knowledge-sharing sessions and networking.
UNB editor-in-chief Enayetullah Khan and executive editor Nahar Khan also joined the event.
鈥楾his gathering will empower Asia鈥檚 media and PR sectors through innovation, strategic growth and collaboration as it has brought together key stakeholders, including leaders from national news agencies and technology experts,鈥� Enayetullah Khan said.
Thursday鈥檚 board meeting reviewed FY25 financial results, PR volumes, platform updates, and new Notified circuits, along with international partner updates from Accesswire, Agility PR and Notified.
The forum opened with a keynote by Amrita Sidhu on press releases鈥� influence on AI models, followed by Karen Yu of Notified GlobeNewswire presenting platform developments.
Agencies, including Xinhua, VNA, Dataxet, Kyodo, Medianet, United News of Bangladesh and Antara, showcased how they use AI in PR.
UNB executive editor Nahar Khan delivered a presentation on the use of AI in public relations, highlighting how AI-driven tools can foster more data-driven and collaborative newsroom environments.
Friday鈥檚 programme includes a fireside chat with Jin Ooi, an AI showcase of the Media Release Optimiser by Katrina Sammut, and a panel moderated by Amrita Sidhu with representatives from Dataxet, Antara, Notified GlobeNewswire and UNB.
The forum will close with scheduling discussions for 2026 board meetings. AsiaNet continues to prioritise collaboration and innovation, exploring AI鈥檚 potential to enhance the global impact of press releases.