Bangladeshi adventurer Ikramul Hasan Shakil has set a new world record by walking 1,300 kilometres on foot from sea-level to the summit of Mount Everest with Systema Toothbrush by his side.
Supported by Systema, Japan鈥檚 oral care brand, Shakil鈥檚 feat marks a dual milestone 鈥� a personal triumph and a symbolic breakthrough for the brand 鈥� making Systema the first toothbrush brand to reach the highest point on the earth, said a press release on Monday.
Starting from Inani beach in Chattogram, Bangladesh, Shakil鈥檚 journey spanned across Bangladesh, India and Nepal, culminating in one of the greatest mountaineering accomplishments.
Throughout his expedition, Shakil carried Systema Toothbrush鈥攈is symbolic and physical companion鈥攅mbodying the brand鈥檚 values of precision, resilience and purpose.
鈥楽ystema Toothbrush believes in reaching the unreachable鈥攏ot only in oral care but also in driving meaningful impact,鈥� said Tonmoy Dutta Gupta, marketing director of Lion Kallol Limited.
鈥楽upporting Shakil was never just about backing an adventurer鈥攊t was about championing a vision that challenges boundaries and inspires generations.鈥�
Much like Systema鈥檚 Super Tapered Bristles, designed to reach deep into gum pockets that ordinary toothbrushes miss, Shakil dug deep within himself to achieve what many consider impossible. His journey echoes Systema鈥檚 core philosophy: Reaching the Unreachable.
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