The European Union and renowned Bangladeshi hip-hop artiste Critical Mahmood have launched a campaign titled I鈥檝e Got the Power, said a press release on Friday.
The campaign focuses on the transformative impact of EU-supported initiatives in Bangladesh that provide renewable solutions for individuals and local communities, the release added.
Critical Mahmood and Michael Miller, European Union ambassador to Bangladesh, among others, were present at the campaign鈥檚 launching ceremony.
Mahmood鈥檚 track, I鈥檝e Got the Power, is the inspirational anthem of the campaign, highlighting the potential of clean energy to improve lives and encouraging them to adapt.
鈥楢s an artist, it is my passion to support positive change with an impact on real people. Renewable energy is crucial for the future prosperity of Bangladesh and I鈥檓 proud to lend my voice to inspire change and contribute to a larger mission in collaboration with the European Union,鈥� said Critical Mahmood.
Michael Miller said, 鈥楾he clean energy transition is about people: their access to reliable power, their access to economic opportunities. This campaign should make us think about how we can all work to build a sustainable future for individuals and communities in Bangladesh.鈥�