Akash Digital TV, Bangladesh鈥檚 only DTH Pay TV operator, owned by Beximco Communications Limited, announced the launch of a new DTH HD platform together with a pioneering Akash Go Companion App along with My Akash Self Care App that would shape the future for world class media and entertainment and transform the TV viewing and user experiences and access to premium content in Bangladesh, said a press release on Tuesday.
These groundbreaking next generation platform innovations and exclusive introduction of Hotstar Specials content to Bangladesh were ceremonially launched at an event at a city hotel on Monday.
Akash Go companion provides the maximum in terms of flexibility and convenience reflecting the rapidly changing landscape of the consumer preferences.
State minister for Ministry of Information and Broadcasting Mohammad A Arafat attended the event as the chief guest while minister of youth and sports Nazmul Hassan Papon attended the programme as the special guest.
Among others, chairman and managing director of Beximco Communications Ltd Shayan F Rahman and its chief executive officer Tariq Alam also spoke at on the occasion.
Leading broadcasters and content providers from home and abroad, business leaders, officials from relevant autonomous bodies of the government, top corporate house CEOs and investors also attended the event.
Thanking Harit Nagpal 鈥� managing director and CEO of Tata Play Limited and聽 Gurjeev Singh Kapoor 鈥� head of Distribution and International of Disney Star, state minister for Ministry of Information and 聽Broadcasting Arafat said, 鈥楾hank you for partnering with this local initiative with Akash.聽 This partnership can see the exchange of ideas and technologies鈥�.聽
Praising the idea of launching Akash Go companion app, Mohammad Arafat said that
This would certainly contribute to the entertainment need of Bangladeshi people.
Chairman and managing director of Beximco Communications Ltd Shayan F Rahman said, 鈥榃e are active citizens of the digital world. Thanks to our smart Bangladesh vision and policy lead by prime minister Sheikh Hasina and her IT advisor Sajeeb Wazed. Now is the time for the entertainment industry to step forward and through the application聽聽 of digital technology target and achieve these same objectives.鈥�
Akash Digital TV CEO Tariq Alam said, 鈥楾o reflect the changing consumer preferences the way forward, requires a hybrid approach combining traditional linear TV with access to broader array of content available within the home or on the go.鈥櫬�
鈥楾he Akash GO companion app brings live TV and digital contents on to the customers鈥� IOS or android device as a secondary screen and will aggregate a blend of local and global premium contents,鈥� he added.