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Robi Axiata PLC partnered with Apex, a leading footwear brand in Bangladesh, to enhance its premium loyalty programme, Robi Elite, improving customer convenience and satisfaction. 

Robi Elite members can now access exclusive discounts on Apex’s latest collections, along with a personalised and premium in-store shopping experience.


Md Showkat Kader Chowdhury, head of marketing of Robi, Manik Lal Das, director — customer value solutions, Md Raihan Kabir, head of marketing of Apex, and Md Tariqur Rahman, deputy manager of Apex, among others, attended the memorandum of understanding signing ceremony.