Square Toiletries Limited鈥檚 baby care brand, Supermom, officially launched its pant-style diaper, Supermom Super Pants, using Japan鈥檚 Servo technology, according to a press release.聽
The product was unveiled on Saturday at the company鈥檚 manufacturing facility in Rupshi, Narayanganj, in the presence of retailers from across Bangladesh.
The product was developed in response to key concerns raised by mothers, including absorption, leak protection, and comfort.
According to the press release, Square developed Supermom Super Pants with cutting-edge features such as Magic Ball Technology, breathable top sheet and 360掳 waistband for ensuring babies stay dry, leak-proof, and comfortable at all times.
Alongside the product launch, Square also unveiled the Supermom free Mobile App to provide weekly guidance and expert advice from doctors and psychologists covering pregnancy through early childhood.
Mothers can access informative articles, videos, and personalised tips, promising to be a trusted companion at every stage of motherhood.
Samuel S Chowdhury, chairman of Square Group, Tapan Chowdhury, managing director of Square Pharmaceuticals Ltd, Anjan Chowdhury, managing director of Square Toiletries Ltd, and members of Square Group鈥檚 third generation attended the event.聽
Speakers expressed confidence that the Supermom Super Pants, with its superior quality and innovative technology, will soon set a new benchmark in the diaper category and become a symbol of trust for mothers nationwide.
Over a hundred Supermom Super Partners, retailers across the country joined the event.
Senior officials from Square Toiletries Ltd were also present the event.
