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Mindshare Bangladesh has won 鈥極riginal Media Innovation of the Year鈥� award, said a press release.

Mindshare Global annou-nces this award annually and 鈥楻in Beep Call鈥� Campaign achieved this award.


Banglalink was as telecom partner for this campaign, which was exec-uted for Unilever鈥檚 brand, Rin.

This award is presented in four categories, with the other three winners being Mindshare offices from the USA, UK, and India.

Through this campaign, the brand Rin reached over 1.7 million rural people, who were otherwise difficult to connect with through traditional media, the rele-ase said. 鈥� Press release