With the vision 鈥榬oad safety is our collective responsibility鈥�, tyre brand ZESS Tyre undertook an initiative to promote road safety awareness to improve overall road safety conditions, launching a day-long public awareness campaign across 11 major intersections in Dhaka on Wednesday.聽
Two hundred and fifty people engaged by ZESS Tyre participated in this initiative, which was organised to mark the National Road Safety Day, said a press release.
During the programme, participants displayed various placards highlighting key road safety guidelines at important traffic points, encouraging pedestrians and commuters to strictly follow traffic rules and regulations.
To commemorate the day, a special talk show titled ZESS Tyre: Safety on Roads, Saves Life, presented by ZESS Tyre, also broadcast on DBC News.
