Brand Practitioners Bangladesh has recently organised the ACI Nutrilife Presents Health and Well-being Marketing Fest 2.0 in Dhaka.
The event brought together top executives, physicians, nutritionists, brand professionals and marketers from across the healthcare, nutrition, pharmaceutical, hygiene, and wellness sectors, said a press release on Monday.
This year鈥檚 theme was 鈥榖uilding brands that heal, harness and harmonise鈥� with discussions centring on how brands were not just about products but could become forces for fostering empathy and well-being in society.
The fest featured nine sessions with participation from 29 distinguished speakers, covering topics, including healthcare branding, building consumer trust, preventive care strategies, digital health technologies and awareness-driven marketing.
The second edition of CMO Bangladesh magazine was also unveiled at the event, showcasing the latest innovations in marketing thought and the journeys of ten leading marketing professionals.
Faria Yasmin, chief business officer of ACI Nutrilife, stated, 鈥楻aising awareness about health and nutrition is at the heart of our brand鈥檚 mission. Events like this create a foundation for lasting, positive change in society.鈥�
Mirza Muhammad Ileush, founder and managing director of Brand Practitioners Bangladesh, reflected, 鈥楬ealthcare branding is not just about communication; it is a pathway to influence lives.鈥�
