The team from Bangladesh University of Professionals became the champion of the 21st edition of the business case competition platform Battle of Minds 2024.
The announcement was made at the concluding event of the competition, held on Thursday at the Radisson Blu Water Garden in Dhaka.
The champion team from Bangladesh will compete in the global round against winners from 25 countries, with the global champion set to receive £50,000 as seed funding to catalyse the launch of their presented idea, said a press release on Friday.Â
The winning team comprising Md Nahian Hasan, Adeeba Rukaiya Hasan, and Ridah Tarannum Mehmood, demonstrated their business plan focused on Jaco Natural Jackfruit Chips, which reimagines jackfruit as a versatile, sustainable super snack.
The first runner-up was team SeedSync, a diverse team consisting of Samiha Masud from Islamic University of Technology, Mohammad Fasiul Abedin Khan from BRAC University, and Arpa Saha from Khulna University of Engineering and Technology, with their business plan featuring ‘Bubble,’ a wellness drink line designed to support women’s hormonal health and enhance their well-being throughout their cycles.
The second runner-up, team Neurons, included Abir Mohammad Shad and Sadia Ahmmed from United International University and Farhan Ishtiaque from the Military Institute of Science and Technology, with their concept of neuromarketing using an Electroencephalogram, also known as EEG and eye-tracking technology to analyse subconscious consumer behaviour.
Over 3,700 individuals from more than 70 universities participated in the competition this year.
