Surf Excel, a brand synonymous with tough stain removal, unveiled its groundbreaking platform, Excel Champs, at a high-profile PR event held at The Westin Dhaka, said a press release.
This initiative aims to nurture holistic development in children by focusing on four key pillars: physical, cognitive, creative, and social skills.
The launch event was graced by principals from top schools, renowned psychologists, and key influencers, who shared heartfelt insights on the importance of play in shaping a child鈥檚 future. They highlighted how structured play fosters critical life skills, improves mental health, and enhances overall well-being in young minds.
The event also underscored an alarming statistic: 75% of children today miss out on the benefits of play due to increased screen time and limited outdoor activities. Surf Excel鈥檚 platform is designed to combat this trend by encouraging children to engage in activities that build resilience, teamwork, problem-solving, and creativity.
The platform will host an interschool competition, open to students from Classes 3 to 5.
The event will showcase key moments that reflect a child鈥檚 transformative growth through play.
Speaking at the event, Nurul Monowar, Marketing Director 鈥� Home Care, Unilever Bangladesh Limited, said, 鈥榃e believe in nurturing children in a way so that they are not just academically strong but also equipped to face life鈥檚 challenges. Excel Champs reflects our commitment to enabling holistic child development through the powerful yet simple act of play.鈥�
The PR event at The Westin concluded with an video showcasing the vision behind Excel Champs and its potential impact on young lives.
Parents, educators and media attendees left with a renewed understanding of the importance of children鈥檚 holistic growth in today鈥檚 fast-paced world. Many expressed their commitment to partnering with Surf Excel in this initiative, reinforcing the message of Dirt to Discovery.
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